From empty stands to full hearts.

After far too many ghost games during corona, Borussia Dortmund fans were finally back where they belong: in the stadium, on the streets, in the stands. Together with BVB, we celebrated the long-awaited return of matchday culture with a bold, head-turning campaign.

Using punchy headlines and a high-contrast design system, we spotlighted the everyday rituals that make home games unforgettable: the buzzing B1 road to the stadium, the roar of the Südtribüne, the Currywurst queue, the fan pub handshake. A tribute to all the little black-and-yellow moments that turn a match into a movement.