Germans doing silly things. 
Better go get a Dental Insurance.

Insurance and humor rarely go hand in hand. But with our digital campaign for SIGNAL IDUNA’s dental insurance, we proved the opposite with a bang. At the heart of the campaign: three punchy short films, each ending in a moment where our protagonists have absolutely no reason to smile… except for the fact that they’ve got coverage. The message? Better have it than need it.

The films were amplified across a full-funnel setup of digital assets including video ads, stills, carousels, stories, and performance creatives tailored for YouTube, Instagram, Facebook, Google, and Pinterest.