When cybersecurity hits the checkout line.

When it comes to cybersecurity, dry facts don’t stick, but stories do.
To raise awareness about the risks of careless online shopping, we turned the digital world upside down and brought online behavior into the real world.

In a humorous twist, our digital campaign reimagined what would happen if people acted offline like they do online: impulsively, thoughtlessly, and without a second look at security.

The result? Entertaining shopping fails that proved one thing: what’s a bad idea in real life is just as dangerous online.

Every film ended with a clear call to action: Check before you click. At bsi.bund.de.