When ‘Too Good to Be True’ 
Turned Out to Be True.

Most opticians rely on sneaky upselling tactics to squeeze more out of their customers. Not eyes + more. They offer premium-quality eyewear at a single, surprisingly low price. No tricks, no hidden costs. And that surprise is exactly what we brought to life with our integrated campaign: Trust Your Eyes.

The campaign includes two attention-grabbing hero films (in multiple formats for digital and offline), bold OOH visuals, an extensive social media rollout, and comprehensive in-store assets.

With a new claim and visual identity, Germany’s third-largest optical brand repositions itself as the bold, value-driven challenger the industry didn’t see coming – but definitely won’t miss.