A new brand foundation.
Built with Humor and Heart.

Home improvement often comes with a side of stress, sweat, and silent tears. But hagebau flipped the script with a humorous and human campaign that puts one thing at the center: community. Under the motto „Zusammen geht das“ ("Together, it works"), we showed that even the biggest projects feel lighter when you’re not going solo.

The integrated campaign included a hero film (in multiple lengths and formats for online and offline), seven bold OOH visuals, a full social media rollout, and regional radio spots – all tuned to real moments of DIY togetherness.

Behind the scenes, we helped hagebau restructure its brand architecture and redesign its entire identity, including the logo. For the first time ever, hagebau appears as a unified umbrella brand – bringing together both DIY stores and professional outlets under one strong visual and verbal roof.

The result? A brand that doesn’t just sell tools. It builds connections.